Branschdag SSA Sweden 2023

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Christel Land är en populär business coach, konsult och tränare (försäljning, marknadsföring, service) inom self-storage industrin. Hon undervisar regelbundet på kurser för SSA UK och FEDESSA.

Hon har jobbat på butiksnivå, lokal ledningsnivå (Operations, Marknadsföring) och central ledning (IT Manager) på City Self Storage.  Hon har en rad coaching-kvalifikationer och undervisar även på internationella coaching-utbildningar, bl a vid Skandinaviska Ledarhögskolan i Örebro. Christel är också författare till den enda boken hittills om försäljning inom self-storage industrin. 

Genom att kombinera sin engagerande träningsstil med en stor mängd branschkunskap kommer Christel att ge dig en grundläggande förståelse för hur sociala medier kan vara ett kostnadseffektivt komplement till dina andra marknadsföringskanaler.

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Ollie Saunders is the Lead Director for Alternatives across EMEA at JLL, where he has specialised throughout his career since the mid-1990s in self storage from a valuation, brokerage and corporate finance perspective, enabling him and his team to provide first-hand transactional experience with valuation professionalism.   

He leads a team of more than 10 surveyors and data analysts working across Europe in more than 12 countries and has transacted a number of sales of self storage assets across EMEA, as well as equity raises.  He joined JLL in 2014 from Deloitte where he was an equity partner and the head of valuation.   

Ollie co-authored the UK Self Storage Association Survey between 2009 and 2014, and the FEDESSA Survey since 2014, and also authored the RICS guide on valuation methodology for self storage and other alternative asset types.

Allan has been involved with self-storage for more than 7 years as the Head of Operations for Pelican Self Storage, which was founded in Denmark in 2009 by Nordic Real Estate Partners (NREP) with funding from M3 Capital Partners in London.   They have 34 locations throughout Denmark, Sweden and Finland.  Allan has been on the board of the Swedish Self-storage Association and also chairs the Danish Self storage Association.

Prior to joining Pelican Self Storage, Allan has been working for almost 20 years in the retail industry heading positions within Sales, Category Management, Marketing and Supply Chain Management. Most of the years at companies leading their industry in positions with a Nordic responsibility ie, COOP Nordic, Arla Foods and Duni AB. Allan holds a BSc in Economics and Business Administration from the Aarhus School of Business, Denmark.

Rennie is the current CEO of the Self Storage Association UK & FEDESSA, having previously been the CEO of the Australasian Self Storage Association for over 9 years.  Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA.  He has over 22 years of association management experience 17 at CEO level.  Rennie is also on the Board of the Institute of Association Leadership, has an MBA and completed the Oxford University High performance leadership programme.

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